Color

#b73838

#b73838
hex#b73838
rgbrgb(183, 56, 56)
hslhsl(0, 53%, 47%)
oklchoklch(0.529 0.164 24.7)
Closest name: Bloodshed (#ba271a)Relative luminance 0.1318

Colors that go with #b73838

Royal Blue, Sea Green and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#38b7b7

#b73878 · #b77838

#38b738 · #3838b7

Split-complementary

Open in tool →

#38b778 · #3878b7

#78b738 · #38b7b7 · #7838b7

Contrast

#b73838 as textRatioAAAA largeAAAFix
Aaon white
5.78:1passpassfail
  • AAA: use #a03131 as the text (7.05:1)
Aaon black
3.64:1failpassfail
  • AA: use #c84c4c as the text (4.59:1)
  • AAA: use #d77e7e as the text (7.18:1)
  • AA: or shift the background to #e6e6e6 (4.63:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b73838 as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#b73838 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b73838
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #b73838 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b73838-c4a19c-62cb98-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md