Newsprint
Open in tool →Ink-black on warm paper with a single red — the broadsheet hierarchy that lets typography lead.
Color
#b7291f
#b7291f
hex
#b7291frgb
rgb(183, 41, 31)hsl
hsl(4, 71%, 42%)oklch
oklch(0.511 0.18 29.1)Closest name: Bloodshed (#ba271a)Relative luminance 0.1175
Colors that go with #b7291f
Royal Blue, Sea Green and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Royal Blue #4169e1
triadicshippedRoyal Blue completes a triad with #b7291f — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Sea Green #2e8b57
triadicshippedSea Green completes a triad with #b7291f — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Steel Blue #4682b4
split-complementshippedSteel Blue is a split-complement of #b7291f: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Teal #008080
complementaryshippedTeal sits directly opposite #b7291f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #b7291f in 6 real palettes, including Maple and Ember, as the accent.
Blue #0000ff
shipped4 real palettes, including Tim Hortons's brand system and Dunkin''s brand system put Blue beside #b7291f, as the accent.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #b7291f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #b7291f: 4 real palettes, including MLB's brand system and Behance's brand system, as the accent.
Real palettes that use #b7291f
Tints & shades
Harmonies
Contrast
| #b7291f as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 6.27:1 | pass | pass | fail |
|
Aaon black | 3.35:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b7291f as the background.
Brands using this color
Palettes built around it
Fonts for this mood
#b7291f reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #b7291f
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #b7291f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/b7291f-c4a39c-62cb9f-2d261f-f1e9ed?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md