Color

#b7151d

#b7151d
hex#b7151d
rgbrgb(183, 21, 29)
hslhsl(357, 79%, 40%)
oklchoklch(0.498 0.192 26.4)
Closest name: Bullseye (#b9030a)Relative luminance 0.1069

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#15b7af

#b7156e · #b75e15

#1db715 · #151db7

Split-complementary

Open in tool →

#15b75e · #156eb7

#6eb715 · #15b7af · #5e15b7

Contrast

#b7151d as textRatioAAAA largeAAAFix
Aaon white
6.69:1passpassfail
  • AAA: use #ad141c as the text (7.26:1)
Aaon black
3.14:1failpassfail
  • AA: use #e51f29 as the text (4.56:1)
  • AAA: use #ee6d73 as the text (7.07:1)
  • AA: or shift the background to #d4d4d4 (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b7151d as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#b7151d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b7151d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b7151d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b7151d-c49f9c-62cb93-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md