Color

#b7100b

#b7100b
hex#b7100b
rgbrgb(183, 16, 11)
hslhsl(2, 89%, 38%)
oklchoklch(0.495 0.196 29.1)
Closest name: Bullseye (#b9030a)Relative luminance 0.1046

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0bb1b7

#b70b5b · #b7670b

#0bb710 · #100bb7

Split-complementary

Open in tool →

#0bb767 · #0b5bb7

#5bb70b · #0bb1b7 · #670bb7

Contrast

#b7100b as textRatioAAAA largeAAAFix
Aaon white
6.79:1passpassfail
  • AAA: use #b2100a as the text (7.07:1)
Aaon black
3.09:1failpassfail
  • AA: use #e7150d as the text (4.51:1)
  • AAA: use #f66a65 as the text (7.17:1)
  • AA: or shift the background to #d4d4d4 (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b7100b as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#b7100b reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b7100b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b7100b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b7100b-c4a29c-62cb9c-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md