Color

#b50329

#b50329
hex#b50329
rgbrgb(181, 3, 41)
hslhsl(347, 97%, 36%)
oklchoklch(0.489 0.196 21.5)
Closest name: Akai Red (#bc012e)Relative luminance 0.1005

Colors that go with #b50329

Royal Blue, Steel Blue and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#03b58e

#b50382 · #b53503

#29b503 · #0329b5

Split-complementary

Open in tool →

#03b535 · #0382b5

#82b503 · #03b58e · #3503b5

Contrast

#b50329 as textRatioAAAA largeAAAFix
Aaon white
6.98:1passpassfail
  • AAA: use #b00328 as the text (7.27:1)
Aaon black
3.01:1failpassfail
  • AA: use #ec0436 as the text (4.64:1)
  • AAA: use #fd5e81 as the text (7.09:1)
  • AA: or shift the background to #d1d1d1 (4.57:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b50329 as the background.

Brands using this color

Fonts for this mood

#b50329 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b50329
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b50329 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b50329-c49ca0-62cb82-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md