Magazine Ochre
Open in tool →Ochre and walnut on unbleached stock, with teal as the counterpoint — a features-section palette with some heat in it.
Color
#b4541d
#b4541d
hex
#b4541drgb
rgb(180, 84, 29)hsl
hsl(22, 72%, 41%)oklch
oklch(0.558 0.141 46.2)Closest name: Bloodhound (#bb5511)Relative luminance 0.1613
Colors that go with #b4541d
Crimson, Royal Blue and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Crimson #dc143c
analogousshippedCrimson is #b4541d's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Royal Blue #4169e1
split-complementshippedRoyal Blue is a split-complement of #b4541d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Sea Green #2e8b57
triadicshippedSea Green completes a triad with #b4541d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Steel Blue #4682b4
complementaryshippedSteel Blue sits directly opposite #b4541d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #b4541d in 6 real palettes, including Trailhead and Ember, as the accent.
Blue #0000ff
shipped4 real palettes, including Tim Hortons's brand system and Rolex's brand system put Blue beside #b4541d, as the accent.
Champagne #f7e7ce
shipped6 real palettes, including BrandSweets's brand system and Woodsmoke put Champagne beside #b4541d.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #b4541d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Real palettes that use #b4541d
Tints & shades
Harmonies
Contrast
| #b4541d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.97:1 | pass | pass | fail |
|
Aaon black | 4.23:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b4541d as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#b4541d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #b4541d
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #b4541d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/b4541d-c4af9c-62cbbf-2d2a1f-f1e9ea?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md