#301708 as text	Ratio	AA	AA large	AAA	Fix
Aaon white	16.78:1	pass	pass	pass	Passes AAA — no fix needed.
Aaon black	1.25:1	fail	fail	fail	AA: use #bc5b20 as the text (4.66:1) AAA: use #de7c3f as the text (7.06:1) AA: or shift the background to #858585 (4.55:1) AAA: or shift the background to #a8a8a8 (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #301708 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

d9480f 5c7c2f f2b134 fffbf0 2b1d0e

Farmers Market

Open in tool →

Tomato, leaf and honey — the three colors of a produce stand, warm enough to make anything look fresh.

Warm Friendly VividFood

d97706 7c2d12 0f766e fffaf0 2a1b0c

Saffron

Open in tool →

Saffron and clove with a teal counterpoint — spice-market warmth, balanced so it doesn't go orange everywhere.

Warm Vivid Elegant

Fonts for this mood

#301708 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

Warm fonts →Playful fonts →Bold fonts →Luxury fonts →

mcpConnect your agent — build around #301708

live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp

claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp

try this prompt

›analyze #301708 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/301708-c4b09c-62cbc0-2d2b1f-f1e9ea?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md