Color

#b40e16

#b40e16
hex#b40e16
rgbrgb(180, 14, 22)
hslhsl(357, 86%, 38%)
oklchoklch(0.489 0.193 27.1)
Closest name: All Systems Red (#b30103)Relative luminance 0.1008

Colors that go with #b40e16

Royal Blue, Steel Blue and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0eb4ac

#b40e69 · #b4590e

#16b40e · #0e16b4

Split-complementary

Open in tool →

#0eb459 · #0e69b4

#69b40e · #0eb4ac · #590eb4

Contrast

#b40e16 as textRatioAAAA largeAAAFix
Aaon white
6.97:1passpassfail
  • AAA: use #af0d15 as the text (7.26:1)
Aaon black
3.02:1failpassfail
  • AA: use #e8111c as the text (4.53:1)
  • AAA: use #f4676e as the text (7.01:1)
  • AA: or shift the background to #d1d1d1 (4.56:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b40e16 as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#b40e16 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b40e16
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b40e16 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b40e16-c49f9c-62cb93-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md