Color

#b40828

#b40828
hex#b40828
rgbrgb(180, 8, 40)
hslhsl(349, 91%, 37%)
oklchoklch(0.489 0.193 22.1)
Closest name: Akai Red (#bc012e)Relative luminance 0.1003

Colors that go with #b40828

Royal Blue, Steel Blue and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#08b495

#b4087e · #b43f08

#28b408 · #0828b4

Split-complementary

Open in tool →

#08b43f · #087eb4

#7eb408 · #08b495 · #3f08b4

Contrast

#b40828 as textRatioAAAA largeAAAFix
Aaon white
6.99:1passpassfail
  • AAA: use #af0827 as the text (7.27:1)
Aaon black
3.01:1failpassfail
  • AA: use #ea0b34 as the text (4.6:1)
  • AAA: use #f8637e as the text (7.08:1)
  • AA: or shift the background to #d1d1d1 (4.57:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b40828 as the background.

Brands using this color

Fonts for this mood

#b40828 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b40828
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b40828 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b40828-c49c9f-62cb85-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md