Color

#b40430

#b40430
hex#b40430
rgbrgb(180, 4, 48)
hslhsl(345, 96%, 36%)
oklchoklch(0.489 0.194 19.2)
Closest name: Akai Red (#bc012e)Relative luminance 0.1

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#04b488

#b40488 · #b43004

#30b404 · #0430b4

Split-complementary

Open in tool →

#04b430 · #0488b4

#88b404 · #04b488 · #3004b4

Contrast

#b40430 as textRatioAAAA largeAAAFix
Aaon white
7:1passpassfail
  • AAA: use #af042e as the text (7.29:1)
Aaon black
3:1failpassfail
  • AA: use #eb053e as the text (4.62:1)
  • AAA: use #fc5f86 as the text (7.12:1)
  • AA: or shift the background to #d1d1d1 (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b40430 as the background.

Brands using this color

Fonts for this mood

#b40430 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b40430
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b40430 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b40430-c49ca1-62cb7e-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md