Color

#960328

#960328
hex#960328
rgbrgb(150, 3, 40)
hslhsl(345, 96%, 30%)
oklchoklch(0.428 0.17 18.5)
Closest name: Barbera (#8b031c)Relative luminance 0.067

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#039671

#960371 · #962803

#289603 · #032896

Split-complementary

Open in tool →

#039628 · #037196

#719603 · #039671 · #280396

Contrast

#960328 as textRatioAAAA largeAAAFix
Aaon white
8.97:1passpasspassPasses AAA — no fix needed.
Aaon black
2.34:1failfailfail
  • AA: use #eb053e as the text (4.62:1)
  • AAA: use #fc5f86 as the text (7.12:1)
  • AA: or shift the background to #b8b8b8 (4.52:1)
  • AAA: or shift the background to #e6e6e6 (7.19:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #960328 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#960328 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #960328
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #960328 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/960328-c49ca1-62cb7e-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md