Color

#960371

#960371
hex#960371
rgbrgb(150, 3, 113)
hslhsl(315, 96%, 30%)
oklchoklch(0.452 0.192 343)
Closest name: Haunted Purple (#991177)Relative luminance 0.0774

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#039628

#710396 · #960328

#719603 · #037196

Split-complementary

Open in tool →

#289603 · #039671

#967103 · #039628 · #032896

Contrast

#960371 as textRatioAAAA largeAAAFix
Aaon white
8.24:1passpasspassPasses AAA — no fix needed.
Aaon black
2.55:1failfailfail
  • AA: use #dc04a6 as the text (4.61:1)
  • AAA: use #fb4bcf as the text (7.01:1)
  • AA: or shift the background to #c2c2c2 (4.63:1)
  • AAA: or shift the background to #ededed (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #960371 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#960371 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #960371
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #960371 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/960371-c19fb4-7bcb62-2d1f24-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md