Color

#280396

#280396
hex#280396
rgbrgb(40, 3, 150)
hslhsl(255, 96%, 30%)
oklchoklch(0.326 0.199 276.7)
Closest name: Dramatic Blue (#240093)Relative luminance 0.0272

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#719603

#032896 · #710396

#962803 · #039628

Split-complementary

Open in tool →

#967103 · #289603

#960328 · #719603 · #039671

Contrast

#280396 as textRatioAAAA largeAAAFix
Aaon white
13.6:1passpasspassPasses AAA — no fix needed.
Aaon black
1.54:1failfailfail
  • AA: use #7f55fc as the text (4.61:1)
  • AAA: use #a182fc as the text (7.11:1)
  • AA: or shift the background to #969696 (4.6:1)
  • AAA: or shift the background to #bababa (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #280396 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#280396 reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #280396
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #280396 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/280396-ab9cc4-dfbd4e-291f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md