Color

#b23601

#b23601
hex#b23601
rgbrgb(178, 54, 1)
hslhsl(18, 99%, 35%)
oklchoklch(0.513 0.168 37.8)
Closest name: Rust (#b7410e)Relative luminance 0.1211

Colors that go with #b23601

Royal Blue, Sea Green and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #b23601

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#017db2

#b20124 · #b28e01

#01b236 · #3601b2

Split-complementary

Open in tool →

#01b28e · #0124b2

#24b201 · #017db2 · #8e01b2

Contrast

#b23601 as textRatioAAAA largeAAAFix
Aaon white
6.14:1passpassfail
  • AAA: use #a23101 as the text (7.06:1)
Aaon black
3.42:1failpassfail
  • AA: use #d54101 as the text (4.59:1)
  • AAA: use #fe6625 as the text (7.14:1)
  • AA: or shift the background to #dedede (4.56:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b23601 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#b23601 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b23601
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b23601 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b23601-c4ad9c-62cbb8-2d291f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md