Color

#b23442

#b23442
hex#b23442
rgbrgb(178, 52, 66)
hslhsl(353, 55%, 45%)
oklchoklch(0.518 0.162 18.8)
Closest name: Amore (#ae2f48)Relative luminance 0.1231

Colors that go with #b23442

Royal Blue, Steel Blue and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #b23442

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#34b2a3

#b23481 · #b26434

#42b234 · #3442b2

Split-complementary

Open in tool →

#34b264 · #3481b2

#81b234 · #34b2a3 · #6434b2

Contrast

#b23442 as textRatioAAAA largeAAAFix
Aaon white
6.06:1passpassfail
  • AAA: use #9e2e3b as the text (7.22:1)
Aaon black
3.46:1failpassfail
  • AA: use #ca4958 as the text (4.61:1)
  • AAA: use #d97d87 as the text (7.23:1)
  • AA: or shift the background to #dedede (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b23442 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#b23442 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b23442
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #b23442 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b23442-c49c9c-62cb8c-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md