Color

#b23481

#b23481
hex#b23481
rgbrgb(178, 52, 129)
hslhsl(323, 55%, 45%)
oklchoklch(0.537 0.179 347.3)
Closest name: Fandango (#b53389)Relative luminance 0.1351

Colors that go with #b23481

Denim, Sea Green and Forest Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#34b264

#a334b2 · #b23442

#81b234 · #3481b2

Split-complementary

Open in tool →

#42b234 · #34b2a3

#b2a334 · #34b264 · #3442b2

Contrast

#b23481 as textRatioAAAA largeAAAFix
Aaon white
5.67:1passpassfail
  • AAA: use #9a2d70 as the text (7.04:1)
Aaon black
3.7:1failpassfail
  • AA: use #c73d92 as the text (4.51:1)
  • AAA: use #d775b1 as the text (7.07:1)
  • AA: or shift the background to #e6e6e6 (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b23481 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#b23481 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b23481
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b23481 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b23481-c19fb0-6dcb62-2d1f22-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md