Color

#7c773c

#7c773c
hex#7c773c
rgbrgb(124, 119, 60)
hslhsl(55, 35%, 36%)
oklchoklch(0.56 0.08 104.3)
Closest name: Crocodile Style (#767437)Relative luminance 0.178

Colors that go with #7c773c

Charcoal, Slate Blue and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #7c773c

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#3c417c

#7c563c · #617c3c

#3c7c77 · #773c7c

Split-complementary

Open in tool →

#3c617c · #563c7c

#3c7c56 · #3c417c · #7c3c61

Contrast

#7c773c as textRatioAAAA largeAAAFix
Aaon white
4.6:1passpassfail
  • AAA: use #5d592d as the text (7.16:1)
Aaon black
4.56:1passpassfail
  • AAA: use #9e984c as the text (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7c773c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7c773c reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7c773c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7c773c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7c773c-bdbea2-4ea0df-282d1f-f1ede9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md