Color

#7960dc

#7960dc
hex#7960dc
rgbrgb(121, 96, 220)
hslhsl(252, 64%, 62%)
oklchoklch(0.577 0.182 288.7)
Closest name: mediumslateblue (#7b68ee)Relative luminance 0.176

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c3dc60

#6085dc · #b760dc

#dc7960 · #60dc79

Split-complementary

Open in tool →

#dcb760 · #85dc60

#dc6085 · #c3dc60 · #60dcb7

Contrast

#7960dc as textRatioAAAA largeAAAFix
Aaon white
4.65:1passpassfail
  • AAA: use #593ad4 as the text (7.05:1)
Aaon black
4.52:1passpassfail
  • AAA: use #9c8ae5 as the text (7.18:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7960dc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7960dc reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7960dc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7960dc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7960dc-a99cc4-dfb64e-281f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md