Color

#734fe8

#734fe8
hex#734fe8
rgbrgb(115, 79, 232)
hslhsl(254, 77%, 61%)
oklchoklch(0.554 0.219 287.9)
Closest name: Candy Grape Fizz (#7755ee)Relative luminance 0.1506

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c4e84f

#4f78e8 · #bf4fe8

#e8734f · #4fe873

Split-complementary

Open in tool →

#e8bf4f · #78e84f

#e84f78 · #c4e84f · #4fe8bf

Contrast

#734fe8 as textRatioAAAA largeAAAFix
Aaon white
5.23:1passpassfail
  • AAA: use #5a2fe4 as the text (7.09:1)
Aaon black
4.01:1failpassfail
  • AA: use #7e5dea as the text (4.64:1)
  • AAA: use #9e85ef as the text (7.06:1)
  • AA: or shift the background to #f0f0f0 (4.59:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #734fe8 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#734fe8 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #734fe8
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #734fe8 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/734fe8-aa9cc4-dfbb4e-291f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md