Color

#726ecf

#726ecf
hex#726ecf
rgbrgb(114, 110, 207)
hslhsl(242, 50%, 62%)
oklchoklch(0.588 0.145 282.8)
Closest name: Lavish Spending (#8469bc)Relative luminance 0.1923

Colors that go with #726ecf

Charcoal, Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#cbcf6e

#6e9bcf · #a16ecf

#cf716e · #6ecf71

Split-complementary

Open in tool →

#cfa16e · #9bcf6e

#cf6e9b · #cbcf6e · #6ecfa1

Contrast

#726ecf as textRatioAAAA largeAAAFix
Aaon white
4.33:1failpassfail
  • AA: use #6d6acd as the text (4.57:1)
  • AAA: use #4b47c2 as the text (7.05:1)
  • AA: or shift the background to #0a0a0a (4.57:1)
Aaon black
4.85:1passpassfail
  • AAA: use #9390da as the text (7.24:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #726ecf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#726ecf reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #726ecf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #726ecf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/726ecf-a29cc4-df9e4e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md