Color

#696cfc

#696cfc
hex#696cfc
rgbrgb(105, 108, 252)
hslhsl(239, 96%, 70%)
oklchoklch(0.608 0.21 277.3)
Closest name: mediumslateblue (#7b68ee)Relative luminance 0.2076

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#fcf969

#69b5fc · #b069fc

#fc696c · #6cfc69

Split-complementary

Open in tool →

#fcb069 · #b5fc69

#fc69b5 · #fcf969 · #69fcb0

Contrast

#696cfc as textRatioAAAA largeAAAFix
Aaon white
4.08:1failpassfail
  • AA: use #5f62fc as the text (4.53:1)
  • AAA: use #2d31fb as the text (7.13:1)
  • AA: or shift the background to #141414 (4.52:1)
Aaon black
5.15:1passpassfail
  • AAA: use #8789fd as the text (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #696cfc as the background.

Brands using this color

Fonts for this mood

#696cfc reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #696cfc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #696cfc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/696cfc-a09cc4-df964e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md