Color

#694bb4

#694bb4
hex#694bb4
rgbrgb(105, 75, 180)
hslhsl(257, 41%, 50%)
oklchoklch(0.5 0.16 292.9)
Closest name: slateblue (#6a5acd)Relative luminance 0.1133

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#96b44b

#4b62b4 · #9d4bb4

#b4694b · #4bb469

Split-complementary

Open in tool →

#b49d4b · #62b44b

#b44b62 · #96b44b · #4bb49d

Contrast

#694bb4 as textRatioAAAA largeAAAFix
Aaon white
6.43:1passpassfail
  • AAA: use #6045a5 as the text (7.26:1)
Aaon black
3.27:1failpassfail
  • AA: use #8168c0 as the text (4.67:1)
  • AAA: use #9f8ccf as the text (7.13:1)
  • AA: or shift the background to #d9d9d9 (4.56:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #694bb4 as the background.

Brands using this color

Fonts for this mood

#694bb4 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #694bb4
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #694bb4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/694bb4-ac9cc4-dfc24e-291f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md