Color

#96b44b

#96b44b
hex#96b44b
rgbrgb(150, 180, 75)
hslhsl(77, 41%, 50%)
oklchoklch(0.726 0.137 123.2)
Closest name: Broccoli (#87b364)Relative luminance 0.3963

Colors that go with #96b44b

Charcoal, Blue and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#694bb4

#b49d4b · #62b44b

#4b96b4 · #b44b96

Split-complementary

Open in tool →

#4b62b4 · #9d4bb4

#4bb49d · #694bb4 · #b44b62

Contrast

#96b44b as textRatioAAAA largeAAAFix
Aaon white
2.35:1failfailfail
  • AA: use #697e35 as the text (4.53:1)
  • AAA: use #4e5d27 as the text (7.19:1)
  • AA: or shift the background to #3d3d3d (4.62:1)
  • AAA: or shift the background to #1f1f1f (7.01:1)
Aaon black
8.93:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #96b44b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #96b44b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #96b44b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/96b44b-b3bea2-4e6bdf-232d1f-f1efe9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md