# #96b44b

A color — neutral. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#96b44b`
- RGB: rgb(150, 180, 75)
- HSL: hsl(77, 41%, 50%)
- OKLCH: oklch(0.726 0.137 123.2)
- Relative luminance: 0.3963
- Nearest named color: Broccoli (#87b364, Δ 2.953) — https://brandsweets.com/colors/broccoli
- Moods: neutral
- Page: https://brandsweets.com/colors/96b44b

## Tints & shades

- Tints (toward white): #a1bb5d, #abc36f, #b4c97e, #bed090, #c8d8a2, #d3dfb3, #dde7c5, #e6edd4, #f0f4e6, #fbfcf8
- Shades (toward black): #87a244, #7b933e, #6c8136, #607330, #516129, #424f21, #36411b, #272f14, #1b200e, #0c0e06

## Harmonies

- Complementary: #694bb4
- Analogous: #b49d4b, #62b44b
- Triadic: #4b96b4, #b44b96
- Split-complementary: #4b62b4, #9d4bb4
- Tetradic: #4bb49d, #694bb4, #b44b62

## Colors that go with #96b44b

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #96b44b: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Disney (https://brandsweets.com/colors/brands/disney-com), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), Docker (https://brandsweets.com/colors/brands/docker-com). — https://brandsweets.com/colors/charcoal
- **Blue** #0000ff [pool] — 5 real palettes, including Minecraft's brand system and Unity's brand system put Blue beside #96b44b, as the accent. Seen in: Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Unity (https://brandsweets.com/colors/brands/unity-com), Lexus (https://brandsweets.com/colors/brands/lexus-com), League of Legends (https://brandsweets.com/colors/brands/leagueoflegends-com). — https://brandsweets.com/colors/blue
- **Champagne** #f7e7ce [pool] — 4 real palettes, including Forest Floor and Midnight Luxe put Champagne beside #96b44b, as that palette's text colour. Seen in: Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/champagne
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #96b44b: 4 real palettes, including Unity's brand system and Liquid Death's brand system, as the lead colour. Seen in: Unity (https://brandsweets.com/colors/brands/unity-com), Liquid Death (https://brandsweets.com/colors/brands/liquiddeath-com), Playground (https://brandsweets.com/palettes/bold#playground), Spline (https://brandsweets.com/colors/brands/spline-design). — https://brandsweets.com/colors/dodgerblue
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #96b44b in 5 real palettes, including Pine & Birch and Fireside, as the lead colour. Seen in: Pine & Birch (https://brandsweets.com/palettes/clean#pine-and-birch), Fireside (https://brandsweets.com/palettes/dark#fireside), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Desert Road (https://brandsweets.com/palettes/warm#desert-road). — https://brandsweets.com/colors/hunter-green
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #96b44b in 6 real palettes, including Brilliant's brand system and Disney's brand system, as the accent. Seen in: Brilliant (https://brandsweets.com/colors/brands/brilliant-org), Disney (https://brandsweets.com/colors/brands/disney-com), Chevrolet (https://brandsweets.com/colors/brands/chevrolet-com), Guinness (https://brandsweets.com/colors/brands/guinness-com). — https://brandsweets.com/colors/royalblue
- **Slate Gray** #708090 [pool] — 4 real palettes, including Ledger Dark and Noir Beauty put Slate Gray beside #96b44b, as the supporting colour. Seen in: Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Indigo SaaS (https://brandsweets.com/palettes/modern#indigo-saas). — https://brandsweets.com/colors/slategray
- **Plum** #dda0dd [harmony: complementary] — Plum sits directly opposite #96b44b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/plum

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.35:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #697e35 (4.53:1); AA: background → #3d3d3d (4.62:1); AAA: text → #4e5d27 (7.19:1); AAA: background → #1f1f1f (7.01:1)
- On black (#000000): 8.93:1 — AA pass, AA-large pass, AAA pass

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/96b44b-b3bea2-4e6bdf-232d1f-f1efe9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#96b44b" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.