Plum hex code

Plum

#dda0dd
hex#dda0dd
rgbrgb(221, 160, 221)
hslhsl(300, 47%, 75%)
oklchoklch(0.783 0.108 326.5)
Relative luminance 0.4573

Plum is a light, moderately saturated magenta — #dda0dd, rgb(221, 160, 221), hue 300° at 47% saturation. The colours that go with plum are Charcoal, Dark Sea Green and Crimson — each with the reason below, and the real palettes that pair them. It fails AA as text on white (2.07:1) but passes on black at 10.15:1 — a dark-mode colour, or a fill with dark type on it.

Colors that go with Plum

Charcoal, Dark Sea Green and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a1dda1

#bfa1dd · #dda1bf

#dddda1 · #a1dddd

Split-complementary

Open in tool →

#bfdda1 · #a1ddbf

#ddbfa1 · #a1dda1 · #a1bfdd

Contrast

Plum as textRatioAAAA largeAAAFix
Aaon white
2.07:1failfailfail
  • AA: use #bb44bb as the text (4.51:1)
  • AAA: use #8b328b as the text (7.17:1)
  • AA: or shift the background to #454545 (4.63:1)
  • AAA: or shift the background to #292929 (7.03:1)
Aaon black
10.15:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with Plum as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

Plum reads as warm, light, clean. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around Plum
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #dda0dd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/dda0dd-c19fbd-95cb62-2d1f27-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md