Color

#6944da

#6944da
hex#6944da
rgbrgb(105, 68, 218)
hslhsl(255, 67%, 56%)
oklchoklch(0.519 0.215 287.7)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.122

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b4da44

#4469da · #b444da

#da6944 · #44da69

Split-complementary

Open in tool →

#dab444 · #69da44

#da4469 · #b4da44 · #44dab4

Contrast

#6944da as textRatioAAAA largeAAAFix
Aaon white
6.1:1passpassfail
  • AAA: use #5c33d7 as the text (7.22:1)
Aaon black
3.44:1failpassfail
  • AA: use #7e5ddf as the text (4.52:1)
  • AAA: use #a088e7 as the text (7.17:1)
  • AA: or shift the background to #dedede (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #6944da as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#6944da reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #6944da
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #6944da and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/6944da-ab9cc4-dfbd4e-291f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md