Color

#5d72ea

#5d72ea
hex#5d72ea
rgbrgb(93, 114, 234)
hslhsl(231, 77%, 64%)
oklchoklch(0.598 0.181 272.3)
Closest name: Blue Öyster Cult (#5577ee)Relative luminance 0.203

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ead55d

#5db8ea · #8e5dea

#ea5d72 · #72ea5d

Split-complementary

Open in tool →

#ea8e5d · #b8ea5d

#ea5db8 · #ead55d · #5dea8e

Contrast

#5d72ea as textRatioAAAA largeAAAFix
Aaon white
4.15:1failpassfail
  • AA: use #536ae9 as the text (4.56:1)
  • AAA: use #2643e3 as the text (7.01:1)
  • AA: or shift the background to #121212 (4.51:1)
Aaon black
5.06:1passpassfail
  • AAA: use #8191ef as the text (7.23:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #5d72ea as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#5d72ea reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #5d72ea
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #5d72ea and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/5d72ea-9c9ec4-df834e-231f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md