Color

#5d72e9

#5d72e9
hex#5d72e9
rgbrgb(93, 114, 233)
hslhsl(231, 76%, 64%)
oklchoklch(0.598 0.18 272.3)
Closest name: Blue Öyster Cult (#5577ee)Relative luminance 0.2024

Colors that go with #5d72e9

Charcoal, Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#e9d45d

#5db8e9 · #8e5de9

#e95d72 · #72e95d

Split-complementary

Open in tool →

#e98e5d · #b8e95d

#e95db8 · #e9d45d · #5de98e

Contrast

#5d72e9 as textRatioAAAA largeAAAFix
Aaon white
4.16:1failpassfail
  • AA: use #546be8 as the text (4.52:1)
  • AAA: use #2843e2 as the text (7.02:1)
  • AA: or shift the background to #121212 (4.5:1)
Aaon black
5.05:1passpassfail
  • AAA: use #8192ee as the text (7.28:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #5d72e9 as the background.

Brands using this color

Fonts for this mood

#5d72e9 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #5d72e9
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #5d72e9 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/5d72e9-9c9ec4-df834e-231f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md