Color

#5372b2

#5372b2
hex#5372b2
rgbrgb(83, 114, 178)
hslhsl(220, 38%, 51%)
oklchoklch(0.557 0.106 263.7)
Closest name: Loch Ness (#5f6db0)Relative luminance 0.1709

Colors that go with #5372b2

Charcoal, Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b29253

#53a2b2 · #6253b2

#b25372 · #72b253

Split-complementary

Open in tool →

#b26253 · #a2b253

#b253a2 · #b29253 · #53b262

Contrast

#5372b2 as textRatioAAAA largeAAAFix
Aaon white
4.75:1passpassfail
  • AAA: use #3e5789 as the text (7.17:1)
Aaon black
4.42:1failpassfail
  • AA: use #5675b3 as the text (4.59:1)
  • AAA: use #8098c6 as the text (7.22:1)
  • AA: or shift the background to #fafafa (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #5372b2 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#5372b2 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #5372b2
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #5372b2 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/5372b2-9ca5c4-df694e-211f2d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md