Indigo SaaS
Open in tool →The dependable indigo-and-emerald B2B pairing: indigo for primary actions, emerald reserved for success states.
Color
#5344da
#5344da
hex
#5344dargb
rgb(83, 68, 218)hsl
hsl(246, 67%, 56%)oklch
oklch(0.5 0.218 279.5)Closest name: Blurple (#5539cc)Relative luminance 0.1104
Colors that go with #5344da
Charcoal, Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #5344da: softer than #000 and cool enough to feel like part of the same palette.
Sea Green #2e8b57
triadicshippedSea Green completes a triad with #5344da — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Amber #ffbf00
shippedAmber is paired with #5344da in 5 real palettes, including Walmart's brand system and Warner Bros.'s brand system, as the accent.
Blue #0000ff
shipped5 real palettes, including Signal's brand system and Headspace's brand system put Blue beside #5344da, as the supporting colour.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #5344da: 8 real palettes, including Warbyparker's brand system and NHL's brand system, as the supporting colour.
Cornflower Blue #6495ed
shippedDesigners have shipped Cornflower Blue with #5344da: 8 real palettes, including Roblox's brand system and Qualcomm's brand system, as the supporting colour.
Crimson #dc143c
shippedCrimson is paired with #5344da in 15 real palettes, including Netflix's brand system and Ulta Beauty's brand system, as the lead colour.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #5344da: 5 real palettes, including Kraken's brand system and Calm's brand system, as the accent.
Real palettes that use #5344da
Tints & shades
Harmonies
Contrast
| #5344da as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 6.55:1 | pass | pass | fail |
|
Aaon black | 3.21:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #5344da as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#5344da reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #5344da
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #5344da and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/5344da-a59cc4-dfa74e-271f2d-e9ecf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md