Color

#433fa6

#433fa6
hex#433fa6
rgbrgb(67, 63, 166)
hslhsl(242, 45%, 45%)
oklchoklch(0.435 0.161 279.1)
Closest name: Blueberry (#464196)Relative luminance 0.075

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a3a63f

#3f6fa6 · #763fa6

#a6433f · #3fa643

Split-complementary

Open in tool →

#a6763f · #6fa63f

#a63f6f · #a3a63f · #3fa676

Contrast

#433fa6 as textRatioAAAA largeAAAFix
Aaon white
8.4:1passpasspassPasses AAA — no fix needed.
Aaon black
2.5:1failfailfail
  • AA: use #6e6bc7 as the text (4.59:1)
  • AAA: use #9290d5 as the text (7.17:1)
  • AA: or shift the background to #bfbfbf (4.57:1)
  • AAA: or shift the background to #ebebeb (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #433fa6 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#433fa6 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #433fa6
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #433fa6 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/433fa6-a29cc4-df9e4e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md