Color

#433da4

#433da4
hex#433da4
rgbrgb(67, 61, 164)
hslhsl(243, 46%, 44%)
oklchoklch(0.43 0.16 279.8)
Closest name: Blueberry (#464196)Relative luminance 0.0721

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9fa43d

#3d6ba4 · #753da4

#a4423d · #3da442

Split-complementary

Open in tool →

#a4753d · #6ba43d

#a43d6b · #9fa43d · #3da475

Contrast

#433da4 as textRatioAAAA largeAAAFix
Aaon white
8.6:1passpasspassPasses AAA — no fix needed.
Aaon black
2.44:1failfailfail
  • AA: use #6f6ac8 as the text (4.57:1)
  • AAA: use #938fd6 as the text (7.14:1)
  • AA: or shift the background to #bdbdbd (4.58:1)
  • AAA: or shift the background to #e8e8e8 (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #433da4 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#433da4 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #433da4
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #433da4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/433da4-a39cc4-dfa04e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md