Color

#753da4

#753da4
hex#753da4
rgbrgb(117, 61, 164)
hslhsl(273, 46%, 44%)
oklchoklch(0.48 0.162 306.2)
Closest name: rebeccapurple (#663399)Relative luminance 0.098

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#6ba43d

#423da4 · #a43d9f

#a4753d · #3da475

Split-complementary

Open in tool →

#9fa43d · #3da442

#a4423d · #6ba43d · #3d9fa4

Contrast

#753da4 as textRatioAAAA largeAAAFix
Aaon white
7.09:1passpasspassPasses AAA — no fix needed.
Aaon black
2.96:1failfailfail
  • AA: use #945bc2 as the text (4.53:1)
  • AAA: use #af84d2 as the text (7.05:1)
  • AA: or shift the background to #cfcfcf (4.55:1)
  • AAA: or shift the background to #ffffff (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #753da4 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#753da4 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #753da4
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #753da4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/753da4-b79cc4-c4cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md