Color
#404396
#404396rgb(64, 67, 150)hsl(238, 40%, 42%)oklch(0.428 0.133 277.6)Colors that go with #404396
Charcoal, Steel Blue and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #404396: softer than #000 and cool enough to feel like part of the same palette.
Steel Blue #4682b4
analogousshippedSteel Blue is #404396's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Blue #0000ff
shipped5 real palettes, including CVS's brand system and Procter & Gamble's brand system put Blue beside #404396, as the supporting colour.
Cornflower Blue #6495ed
shippedDesigners have shipped Cornflower Blue with #404396: 4 real palettes, including Blue Mono and Gopro's brand system, as the supporting colour.
Crimson #dc143c
shippedCrimson is paired with #404396 in 9 real palettes, including Amazon's brand system and Chase's brand system, as the supporting colour.
Midnight Blue #191970
shipped12 real palettes, including First Snow and Blue Mono put Midnight Blue beside #404396, as that palette's text colour.
Orange Red #ff4500
shippedOrange Red is paired with #404396 in 4 real palettes, including Tide's brand system and Tumblr's brand system, as the accent.
Royal Blue #4169e1
shippedRoyal Blue is paired with #404396 in 14 real palettes, including Carrefour's brand system and Fivetran blue's brand system, as the supporting colour.
Real palettes that use #404396
Tints & shades
Harmonies
Contrast
| #404396 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 8.53:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.46:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #404396 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#404396 reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #404396 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/404396-9f9cc4-df944e-251f2d-e9edf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md