Color

#403da9

#403da9
hex#403da9
rgbrgb(64, 61, 169)
hslhsl(242, 47%, 45%)
oklchoklch(0.432 0.168 278)
Closest name: Blueberry (#464196)Relative luminance 0.0729

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a5a93d

#3d6fa9 · #763da9

#a9403d · #3da940

Split-complementary

Open in tool →

#a9763d · #6fa93d

#a93d6f · #a5a93d · #3da976

Contrast

#403da9 as textRatioAAAA largeAAAFix
Aaon white
8.54:1passpasspassPasses AAA — no fix needed.
Aaon black
2.46:1failfailfail
  • AA: use #6c69c9 as the text (4.5:1)
  • AAA: use #918fd6 as the text (7.1:1)
  • AA: or shift the background to #bdbdbd (4.55:1)
  • AAA: or shift the background to #ebebeb (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #403da9 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#403da9 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #403da9
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #403da9 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/403da9-a29cc4-df9e4e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md