Beach Hut
Open in tool →Sea blue with sun-bleached yellow and a coral — striped-canvas summer, softened so it works on a screen.
Color
#3980ac
#3980ac
hex
#3980acrgb
rgb(57, 128, 172)hsl
hsl(203, 50%, 45%)oklch
oklch(0.574 0.098 239)Closest name: steelblue (#4682b4)Relative luminance 0.1929
Colors that go with #3980ac
Charcoal, Royal Blue and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #3980ac: softer than #000 and cool enough to feel like part of the same palette.
Royal Blue #4169e1
analogousshippedRoyal Blue is #3980ac's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Copper #b87333
complementaryshippedCopper sits directly opposite #3980ac on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #3980ac in 7 real palettes, including Beach Hut and Wired's brand system, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Cobalt Blue #0047ab
shippedCobalt Blue is paired with #3980ac in 7 real palettes, including Hershey's's brand system and Glacier, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Crimson #dc143c
shippedCrimson is paired with #3980ac in 12 real palettes, including Retro Pop and Redfin's brand system, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Denim #1560bd
shippedDenim is paired with #3980ac in 11 real palettes, including Discover's brand system and American Express's brand system, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Dodger Blue #1e90ff
shippedDodger Blue is paired with #3980ac in 4 real palettes, including Apple's brand system and HashiCorp's brand system, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Real palettes that use #3980ac
Tints & shades
Harmonies
Contrast
| #3980ac as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.32:1 | fail | pass | fail | |
Aaon black | 4.86:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #3980ac as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#3980ac reads as cool, modern. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #3980ac
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #3980ac and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/3980ac-9cb0c4-df4e5d-1f222d-e9f1f0?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md