Color
#397f66
#397f66rgb(57, 127, 102)hsl(159, 38%, 36%)oklch(0.544 0.082 167.3)Colors that go with #397f66
Charcoal, Medium Violet Red and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #397f66: softer than #000 and cool enough to feel like part of the same palette.
Medium Violet Red #c71585
complementaryshippedMedium Violet Red sits directly opposite #397f66 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Champagne #f7e7ce
shippedChampagne is paired with #397f66 in 5 real palettes, including Forest Floor and BrandSweets's brand system, as the text colour against it — a combination designers have actually shipped, not a computed rotation.
Copper #b87333
shippedCopper is paired with #397f66 in 6 real palettes, including Riverbed and Wellness, as the accent — a combination designers have actually shipped, not a computed rotation.
Crimson #dc143c
shippedCrimson is paired with #397f66 in 7 real palettes, including Five Guys's brand system and Netflix's brand system, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Denim #1560bd
shippedDenim is paired with #397f66 in 9 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Firebrick #b22222
split-complementshippedFirebrick is a split-complement of #397f66: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Goldenrod #daa520
shippedGoldenrod is paired with #397f66 in 5 real palettes, including Mid-Century and Sapphire & Gold, as the accent — a combination designers have actually shipped, not a computed rotation.
Real palettes that use #397f66
Tints & shades
Harmonies
Contrast
| #397f66 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.77:1 | pass | pass | fail |
|
Aaon black | 4.4:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #397f66 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #397f66 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/397f66-a2beb8-d459c0-1f2c2d-e9f1eb?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md