Named color
Amazon
#387b54rgb(56, 123, 84)hsl(145, 37%, 35%)oklch(0.528 0.093 155.8)Amazon on this page is the real value, not a screenshot: exact hex, RGB, HSL and OKLCH, ten tints and ten shades, classic harmonies, and WCAG contrast with fixes — plus the 1 public brand that uses it and the palettes it appears in.
Colors that go with Amazon
Charcoal, Medium Violet Red and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for Amazon: softer than #000 and cool enough to feel like part of the same palette.
Medium Violet Red #c71585
complementaryshippedMedium Violet Red sits directly opposite Amazon on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Blue #0000ff
shipped4 real palettes, including Warp's brand system and Kia's brand system put Blue beside Amazon, as the supporting colour.
Champagne #f7e7ce
shipped5 real palettes, including Forest Floor and BrandSweets's brand system put Champagne beside Amazon, as that palette's text colour.
Copper #b87333
shippedDesigners have shipped Copper with Amazon: 5 real palettes, including Wellness and Clay & Linen, as the supporting colour.
Crimson #dc143c
shippedCrimson is paired with Amazon in 7 real palettes, including Five Guys's brand system and Netflix's brand system, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with Amazon: 7 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour.
Goldenrod #daa520
shippedGoldenrod shows up next to Amazon in 4 real palettes, including Mid-Century and Fireside, as the accent.
Real palettes that use Amazon
Tints & shades
Harmonies
Contrast
| Amazon as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.09:1 | pass | pass | fail |
|
Aaon black | 4.13:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with Amazon as the background.
Brands using this color
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #387b54 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/387b54-a2beb1-cc59d4-1f2d2b-eaf1e9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md