#43397f as text	Ratio	AA	AA large	AAA	Fix
Aaon white	9.86:1	pass	pass	pass	Passes AAA — no fix needed.
Aaon black	2.13:1	fail	fail	fail	AA: use #776bbd as the text (4.62:1) AAA: use #988ecc as the text (7.08:1) AA: or shift the background to #b0b0b0 (4.55:1) AAA: or shift the background to #dbdbdb (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #43397f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#43397f reads as cool, modern. The font library is tagged with the same vocabulary:

Modern fonts →

mcpConnect your agent — build around #43397f

live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp

claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp

try this prompt

›analyze #43397f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/43397f-a79cc4-dfae4e-271f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md