Color

#3973f9

#3973f9
hex#3973f9
rgbrgb(57, 115, 249)
hslhsl(222, 94%, 60%)
oklchoklch(0.594 0.21 263.6)
Closest name: Azure (#007fff)Relative luminance 0.1997

Colors that go with #3973f9

Charcoal, Crimson and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#f9bf39

#39d3f9 · #5f39f9

#f93973 · #73f939

Split-complementary

Open in tool →

#f95f39 · #d3f939

#f939d3 · #f9bf39 · #39f95f

Contrast

#3973f9 as textRatioAAAA largeAAAFix
Aaon white
4.2:1failpassfail
  • AA: use #2f6cf9 as the text (4.53:1)
  • AAA: use #0746da as the text (7.25:1)
  • AA: or shift the background to #0f0f0f (4.56:1)
Aaon black
4.99:1passpassfail
  • AAA: use #6692fa as the text (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #3973f9 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#3973f9 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #3973f9
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #3973f9 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/3973f9-9ca3c4-df6e4e-211f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md