Color

#3973ac

#3973ac
hex#3973ac
rgbrgb(57, 115, 172)
hslhsl(210, 50%, 45%)
oklchoklch(0.543 0.108 250.1)
Closest name: Blue Triumph (#4376ab)Relative luminance 0.1611

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ac7339

#39acac · #3939ac

#ac3973 · #73ac39

Split-complementary

Open in tool →

#ac3939 · #acac39

#ac39ac · #ac7339 · #39ac39

Contrast

#3973ac as textRatioAAAA largeAAAFix
Aaon white
4.97:1passpassfail
  • AAA: use #2d5986 as the text (7.28:1)
Aaon black
4.22:1failpassfail
  • AA: use #3c78b4 as the text (4.54:1)
  • AAA: use #6a9ccd as the text (7.25:1)
  • AA: or shift the background to #f5f5f5 (4.56:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #3973ac as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#3973ac reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #3973ac
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #3973ac and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/3973ac-9cabc4-df514e-1f202d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md