Color

#396dac

#396dac
hex#396dac
rgbrgb(57, 109, 172)
hslhsl(213, 50%, 45%)
oklchoklch(0.529 0.114 254.5)
Closest name: Campanula (#3473b7)Relative luminance 0.1479

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ac7839

#39a6ac · #3f39ac

#ac396d · #6dac39

Split-complementary

Open in tool →

#ac3f39 · #a6ac39

#ac39a6 · #ac7839 · #39ac3f

Contrast

#396dac as textRatioAAAA largeAAAFix
Aaon white
5.31:1passpassfail
  • AAA: use #2f5a8e as the text (7.06:1)
Aaon black
3.96:1failpassfail
  • AA: use #3e77bb as the text (4.56:1)
  • AAA: use #6e99cf as the text (7.12:1)
  • AA: or shift the background to #ededed (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #396dac as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#396dac reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #396dac
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #396dac and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/396dac-9ca9c4-df584e-1f202d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md