Color

#3e77bb

#3e77bb
hex#3e77bb
rgbrgb(62, 119, 187)
hslhsl(213, 50%, 49%)
oklchoklch(0.563 0.122 254.2)
Closest name: Campanula (#3473b7)Relative luminance 0.1781

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bb833e

#3eb5bb · #453ebb

#bb3e77 · #77bb3e

Split-complementary

Open in tool →

#bb453e · #b5bb3e

#bb3eb5 · #bb833e · #3ebb45

Contrast

#3e77bb as textRatioAAAA largeAAAFix
Aaon white
4.6:1passpassfail
  • AAA: use #2f5a8e as the text (7.06:1)
Aaon black
4.56:1passpassfail
  • AAA: use #6e99cf as the text (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #3e77bb as the background.

Brands using this color

Fonts for this mood

#3e77bb reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #3e77bb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #3e77bb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/3e77bb-9ca9c4-df584e-1f202d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md