Color
#392697
#392697rgb(57, 38, 151)hsl(250, 60%, 37%)oklch(0.373 0.173 281.7)Colors that go with #392697
Steel Blue, Blue and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Steel Blue #4682b4
analogousshippedSteel Blue is #392697's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Blue #0000ff
shipped6 real palettes, including Procter & Gamble's brand system and Zillow's brand system put Blue beside #392697, as the supporting colour.
Crimson #dc143c
shippedCrimson is paired with #392697 in 7 real palettes, including Pepsi's brand system and Casper Sleep's brand system, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #392697: 7 real palettes, including Warbyparker's brand system and Unilever's brand system, as the accent.
Firebrick #b22222
shippedDesigners have shipped Firebrick with #392697: 4 real palettes, including Datadog's brand system and Nintendo's brand system, as the accent.
Red #ff0000
shippedRed is paired with #392697 in 4 real palettes, including Walgreens's brand system and Twitch's brand system, as the supporting colour.
Royal Blue #4169e1
shippedRoyal Blue is paired with #392697 in 8 real palettes, including Nivea's brand system and Discord's brand system, as the supporting colour.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #392697: softer than #000 and cool enough to feel like part of the same palette.
Real palettes that use #392697
Tints & shades
Harmonies
Contrast
| #392697 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 11.06:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.9:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #392697 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#392697 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #392697 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/392697-a79cc4-dfb14e-281f2d-e9ecf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md