Color

#712697

#712697
hex#712697
rgbrgb(113, 38, 151)
hslhsl(280, 60%, 37%)
oklchoklch(0.437 0.178 311.5)
Closest name: rebeccapurple (#663399)Relative luminance 0.0713

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4b9726

#392697 · #972684

#977126 · #269771

Split-complementary

Open in tool →

#849726 · #269739

#973926 · #4b9726 · #268497

Contrast

#712697 as textRatioAAAA largeAAAFix
Aaon white
8.66:1passpasspassPasses AAA — no fix needed.
Aaon black
2.43:1failfailfail
  • AA: use #a54bd2 as the text (4.54:1)
  • AAA: use #be7cde as the text (7.13:1)
  • AA: or shift the background to #bdbdbd (4.61:1)
  • AAA: or shift the background to #e8e8e8 (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #712697 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#712697 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #712697
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #712697 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/712697-b99fc1-b8cb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md