Color

#97264b

#97264b
hex#97264b
rgbrgb(151, 38, 75)
hslhsl(340, 60%, 37%)
oklchoklch(0.459 0.15 5.8)
Closest name: Berry (#990f4b)Relative luminance 0.0847

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#269771

#972684 · #973926

#4b9726 · #264b97

Split-complementary

Open in tool →

#269739 · #268497

#849726 · #269771 · #392697

Contrast

#97264b as textRatioAAAA largeAAAFix
Aaon white
7.79:1passpasspassPasses AAA — no fix needed.
Aaon black
2.69:1failfailfail
  • AA: use #cf3f6f as the text (4.59:1)
  • AAA: use #dd789a as the text (7.23:1)
  • AA: or shift the background to #c7c7c7 (4.61:1)
  • AAA: or shift the background to #f5f5f5 (7.15:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #97264b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#97264b reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #97264b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #97264b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/97264b-c49ca5-62cb75-2d211f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md