Named color

Berry

#990f4b

hex#990f4b

rgbrgb(153, 15, 75)

hslhsl(334, 82%, 33%)

oklchoklch(0.446 0.171 3)

Relative luminance 0.0762

Warm Vivid Playful Bold

Open in palette tool Check contrast

Berry on this page is the real value, not a screenshot: exact hex, RGB, HSL and OKLCH, ten tints and ten shades, classic harmonies, and WCAG contrast with fixes — plus the curated palettes it appears in and any public brand that adopts it.

Tints & shades

Tints — toward white

ba125b d51568 e9257a ec418b ef619f f27db0 f59ec4 f8b9d5 fbdae8 fef6f9

Shades — toward black

8b0e44 7d0c3d 6f0b37 610a30 58092b 4a0724 3c061e 2e0517 200310 130209

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

990f4b 0f995d

#0f995d

Analogous

Open in tool →

990f4b 990f90 99180f

#990f90 · #99180f

Triadic

Open in tool →

990f4b 4b990f 0f4b99

#4b990f · #0f4b99

Split-complementary

Open in tool →

990f4b 0f9918 0f9099

#0f9918 · #0f9099

Tetradic

Open in tool →

990f4b 90990f 0f995d 180f99

#90990f · #0f995d · #180f99

Contrast

Berry as text	Ratio	AA	AA large	AAA	Fix
Aaon white	8.32:1	pass	pass	pass	Passes AAA — no fix needed.
Aaon black	2.52:1	fail	fail	fail	AA: use #e3166f as the text (4.61:1) AAA: use #f066a2 as the text (7.13:1) AA: or shift the background to #bfbfbf (4.52:1) AAA: or shift the background to #ededed (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with Berry as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

Berry reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

Warm fonts →Playful fonts →Bold fonts →

mcpConnect your agent — build around Berry

live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp

claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp

try this prompt

›analyze #990f4b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/990f4b-c49ca9-62cb6b-2d1f1f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md