Color

#37409a

#37409a
hex#37409a
rgbrgb(55, 64, 154)
hslhsl(235, 47%, 41%)
oklchoklch(0.419 0.145 274)
Closest name: Blueberry (#464196)Relative luminance 0.0681

Colors that go with #37409a

Charcoal, Sea Green and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9a9137

#37719a · #60379a

#9a3740 · #409a37

Split-complementary

Open in tool →

#9a6037 · #719a37

#9a3771 · #9a9137 · #379a60

Contrast

#37409a as textRatioAAAA largeAAAFix
Aaon white
8.89:1passpasspassPasses AAA — no fix needed.
Aaon black
2.36:1failfailfail
  • AA: use #656ec8 as the text (4.62:1)
  • AAA: use #8b91d5 as the text (7.11:1)
  • AA: or shift the background to #bababa (4.58:1)
  • AAA: or shift the background to #e6e6e6 (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #37409a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#37409a reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #37409a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #37409a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/37409a-9e9cc4-df8d4e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md