Color

#373fd7

#373fd7
hex#373fd7
rgbrgb(55, 63, 215)
hslhsl(237, 67%, 53%)
oklchoklch(0.472 0.226 271.6)
Closest name: Blurple (#5539cc)Relative luminance 0.0927

Colors that go with #373fd7

Charcoal, Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #373fd7

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#d7cf37

#378fd7 · #7f37d7

#d7373f · #3fd737

Split-complementary

Open in tool →

#d77f37 · #8fd737

#d7378f · #d7cf37 · #37d77f

Contrast

#373fd7 as textRatioAAAA largeAAAFix
Aaon white
7.36:1passpasspassPasses AAA — no fix needed.
Aaon black
2.85:1failfailfail
  • AA: use #6168e0 as the text (4.56:1)
  • AAA: use #888de7 as the text (7.01:1)
  • AA: or shift the background to #cccccc (4.58:1)
  • AAA: or shift the background to #fafafa (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #373fd7 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#373fd7 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #373fd7
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #373fd7 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/373fd7-9f9cc4-df924e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md