Color

#d7378f

#d7378f
hex#d7378f
rgbrgb(215, 55, 143)
hslhsl(327, 67%, 53%)
oklchoklch(0.604 0.21 351.7)
Closest name: Benevolent Pink (#dd1188)Relative luminance 0.1916

Colors that go with #d7378f

Crimson, Denim and Dark Cyan lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#37d77f

#cf37d7 · #d7373f

#8fd737 · #378fd7

Split-complementary

Open in tool →

#3fd737 · #37d7cf

#d7cf37 · #37d77f · #373fd7

Contrast

#d7378f as textRatioAAAA largeAAAFix
Aaon white
4.35:1failpassfail
  • AA: use #d62e8a as the text (4.55:1)
  • AAA: use #a22067 as the text (7.15:1)
  • AA: or shift the background to #0a0a0a (4.56:1)
Aaon black
4.83:1passpassfail
  • AAA: use #e26eae as the text (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d7378f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d7378f reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d7378f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d7378f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d7378f-c19fae-66cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md